How World-Class Marketers Have Adapted and Are Now Seeing Their Best Growth Yet

Rish Mallik

Head of Growth, Workato

Marketers today are on a quest to create predictable pipeline during these challenging economic times. With traditional channels disappearing and budgets constrained, it’s more difficult than ever to know where to prioritize time and resources.

In this session Workato’s Head of Growth, Rishi Mallik, will share innovative techniques a number of world-class marketing teams are now deploying to stay agile during these times and see some of their best growth to date.

Key topics of discussion will include:

Identifying gaps and areas of friction in your process and tech stack
Improving inbound lead management and routing efforts to multiply conversion
Prioritizing buyer intent from multiple sources and making the insights actionable immediately
Leveraging customer usage data to help drive expansion

Identifying gaps and areas of friction in your process and tech stack

Improving inbound lead management and routing efforts to multiply conversion
Prioritizing buyer intent from multiple sources and making the insights actionable immediately
Leveraging customer usage data to help drive expansion

Marketers today are on a quest to create predictable pipeline during these challenging economic times. With traditional channels disappearing and budgets constrained, it’s more difficult than ever to know where to prioritize time and resources.

In this session Workato’s Head of Growth, Rishi Mallik, will share innovative techniques a number of world-class marketing teams are now deploying to stay agile during these times and see some of their best growth to date.

Key topics of discussion
will include:

On-Demand