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About Biz Systems Magic

Biz Systems Magic is the first and only conference for Business Systems Professionals. 

We're bringing the community together for the ultimate "Un"- Conference. Network, learn and discuss with your peers topics you deal with every day: Where does Business Systems fit in an organization? How do you deal with compliance and security? What Financial, Sales, and HR automations should you be implementing? No stuffy vendor presentations, just business systems leaders sharing their stories and leading the discussion.  

2 0 1 9   S P E A K E R S

Erik Lopez

Senior Manager, Business Systems

Venkat Ranga

Head of Business Information Systems

Sridevi Pasumarthi

Vice President, Business Technology 

2019 Agenda 

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Pranav Shahi

Head of Business Systems 

Monica Wilkinson

Staff Application Engineer, Business Technology

Adam Cole

Senior Manager, Enterprise Applications

Eric Hansen

Principal Business Systems Analyst

Joshe Foure

Application Engineering Manager

Christopher Blaisure

Director, Support Operations

Sumit Kalra

Partner, Technology Assurance & Compliance

Mandy Shimshock

Director, IT Business Apps 

Brian Flood

Senior Director, Business Systems & Data

Kumud Kokal

Director, Enterprise Applications & Insights

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AboutSpeakersAgendaRegister Now

Kevin Baumler

Head of Business Systems

Natasha Irani

Senior Manager, Global IT Business Systems

Upon registration, you'll receive an email with a link to join the largest and only community of Business Systems professionals.

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Why Attend?

This is the only conference that does not have sponsors or vendor pitches. It is driven by the Business Systems Community with the goal of learning from peers - not vendors!

  • Learn from the people doing your exact job at leading companies across industries.
  • Many sessions are designed to provide you with perspectives from 3 companies at different stages of growth. This provides you with actionable learnings and enables you to benchmark against companies just like yours.
  • Every session facilitates a discussion and provides actionable takeaways - so that you can apply them at your job the next day.
  • Grab lunch with like-minded people in a variety of lounges set up to discuss specific topics.

Need  to convince your boss?

Here's an email template to explain how your company will benefit from your attendance.

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All Day Lounge



Breakfast and Registration



Breakout Sessions:





Evaluating Integration and Automation Tools

Panel: Using Automation, A.I. and Bots



Breakout Sessions:


1. Streamlining the Hire to Retire Process

2. Sales and Marketing Automations: Architecting for Growth

3. Creating Trust With Lines of Business

Breakout Sessions:

1. Quote to Cash: Getting to 90% no-touch orders

2. Securing your Enterprise Apps - Best Practices

3. Automate the Mundane: Transforming your biggest back-office headaches into solutions

2. Vendor Management: Getting strategic with vendor partnerships

1. Auditors Take on Compliance and Privacy


Breakout Sessions:


Closing Remarks


Happy Hour and Entertainment

1. Journey with Compliance to IPO & GDPR / Privacy Roundtable

2. Structuring OKRs / Goals for Biz Systems

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Early bird tickets for $200


Registration and Breakfast 

9:00am - 10:00am


Keynote  - The IT Vision

 Mark Settle, Author and Former CIO of Okta and Eric Tan, CIO of Coupa

10:00am - 10:40am


Morning Coffee Break

10:40am - 11:00am


11:00am - 11:30am

Panel Discussion on Automation, AI/ML, and Bots: 

Moderator: Lucas Matney of TechCrunch
Panel: Pranav Shahi of Atlassian, Paras Jain of Google, Adam Cole of Tango Card, Monica Wilkinson of Slack


Surviving Flowpocalypse

with Eric Hansen of Workday labs

There are various categories of Automation and Integration tools from traditional integration tools, ETL tools, to RPA and modern automation and integration platforms. At Workday Labs, we have worked and evaluated all these platforms. Join this discussion on what we have learned about these tools and the pros & cons of each. 

11:30am - 12:10pm

Break Out Session

12:10pm - 01:10pm

Quote to Cash - how to really make it work for your company with Venkat Ranga of Aryaka, Chris Blaisure of Elastic, and Brian Flood of Fastly

Let’s talk real business that pays our bills

  • Know in and out of People, Process, and Technologies that enables the “Heart of your Business - Quote to Cash” 

  • Pitfalls and how to avoid them while implementing Quote to Cash system

Sales and Marketing Automation with Erik Lopez of Lucid, Justin Tung of Segment, and Mudit Agarwal of Rubrik

  • Going over a specific marketing-to-sales handoff by identifying the main systems, people, process, and automation around all of these

  • How to start thinking through creating a marketing & sales governance model that will facilitate the automation of handoff


Networking Lunch

01:10pm - 02:00pm


Break Out Session

02:10pm - 02:40pm

Securing your business applications  with Sridevi Pasumarthi of Arlo

Going with the best-of-breed approach for your enterprise applications requires you to ensure that you have a strong security architecture and process in place to ensure success. This breakout session is about discussing our learnings and the best practices we have found therein.

Automate & streamline the mundane: Transforming your biggest back office headaches into solutions with Adam Cole of Tango Card

Adam Cole, Head of Business Systems at Tango Card, takes us through examples of how they challenged their back office teams to help business systems identify patterns and quantify pain to help us automate to scale


Break Out Session

02:45pm - 03:40pm

Driving employee experience by streamlining the hire to retire process with Kevin Baumler of SeatGeek, Jessica Barry of Slack, and Bobby Mathew of Square

The talent war is all too real, so how can you attract and retain amazing employees? From a systems perspective, awesome processes from hire to retire can have a huge impact across the org. See how 3 companies at different stages of growth tackle this complex challenge. 

Journey with Compliance to IPO & GDPR / Privacy Roundtable with Brian Flood of Fastly, Chris Blaisure of Elastic, Sumit Kalra of BPM

What happens when your company decides to go public and you now need to understand and implement controls and take into account an entirely new set of compliance and regulatory requirements? How do you get started? What is the journey like at various stages?



Break Out Session

03:45pm - 04:20pm

Vendor Management - how to get strategic with vendor partnerships with Mandy Shimshock of Zendesk

Do you have lots of third party relationships? How do you add new ones and maintain existing ones? How do you know you’re focusing on the ‘right’ ones? This session will review how you can successfully prioritize your time to manage third party risk, whether getting them in the door or maintaining over time.

Structuring OKRs / Goals for Biz Systems 
with Kumud Kokal of StitchFix

Let’s talk about OKR’s… what are they? How should we use them? What are the best practices? How can you use OKR’s in your team, organization, company? In this interactive discussion, we’ll learn and share practical tips on implementing OKR’s

Partnering with Lines of Business
 with Natasha Irani of Veeva, Saumya Chopra of Square, Michele O’Connor, of Veeva, Saad Shaikh of BigPanda and 
Frederik Hermann of Birdeye

How do partnerships between IT and business breeds success and innovation?  What are the factors that influence partnerships that transform IT from a cost center to a strategic enabler?  How best to optimize value from technology and achieve momentum on lasting collaborative problem resolution?

There is a role for IT and a role for business and how these are playing out with the advent of cloud applications.  Hear from partners leading different lines of businesses on how IT is structured in their organizations and what helped them achieve the right level of strategic and tactical IT engagement.

04:25pm - 05:00pm


Happy Hour, Light Bites, and Networking 

05:00pm - 07:00pm


Chill out in the all day lounge when you need a break, want to skip a session, or want to network. As an icebreaker, the lounge will have different conversation starters throughout the day:

Where does the Business System Org live?

The business system team can live under different business units, what's the most efficient org for this team to live under to do be able to meet their goals and support the company?

09:00am - 11:00am


What's the role of a Business Systems Analyst/Product Owner?

As engineering-driven culture taking place in Business Applications arena, the lines between Business Systems Analyst and Product owner are blurring.  Know more about the similarities and differences between both roles and how one goes about establishing a team.

11:00am - 12:30pm


Should different business units own their tech?

Should different business units or the business system team own their tech stack?

12:30pm - 03:00pm


Interface / optimal setup for business systems <> engineering

When a software / saas solution doesn’t exist, what’s the best way to align and organize engineering resourcing to deliver a project? Also, what patterns drive engineering / custom systems need vs existing platforms?

03:00pm - Close


Justin Tung

Head of Business Systems

Mudit Agarwal

Head of Business Application– Sales & Marketing

Bobby Mathew

Business Systems Lead

Jessica Barry

Sr. Business System Analyst - PeopleOps

Frederik Hermann

Senior Director, Marketing & Growth

Mark Settle

Author and Former CIO 

Eric Tan